Most colorful & creative ads of the week that made a difference !
Adgully’s weekly feature showcases the latest campaigns from top brands, offering a deep dive into the stories and strategies that resonate with audiences across India. From BIBA’s fusion of tradition with modernity, starring Kriti Sanon, to Birla Estates’ pioneering ‘Real Advice’ campaign, and Motilal Oswal’s memorable ‘The Man From Motilal Oswal,’ these ads not only captivate but also define brand narratives. Discover how Canva brings a humorous twist to historical figures, how Blue Tribe champions sustainability with Anushka Sharma and Virat Kohli, and how Indriya celebrates Indian craftsmanship with a contemporary flair. Each campaign is a testament to the power of storytelling, innovation, and the ever-evolving landscape of India
BIBA
BIBA, one of the leading women’s Indian wear brand in India, has announced the collaboration with Bollywood Fashion Sensation Kriti Sanon as its brand ambassador. This collaboration imbues a fresh take on the brand’s commitment to honouring Indian heritage while introducing contemporary and modern day designs. Through this partnership, BIBA continues to pay tribute to the rich cultural roots of India.
Birla Estates
Birla Estates Pvt Ltd, the real estate arm of the Aditya Birla Group and a wholly-owned subsidiary of Century Textiles and Industries Limited, launches "Real Advice," a ground-breaking campaign that marks one of India's first initiatives to raise awareness and educate Indian audiences on the Real Estate sector. The "Real Advice" campaign by Birla Estates provides insights, information, and also is educating and empowering individuals to make informed decisions with respect to real estate.
Motilal Oswal Financial Services
Motilal Oswal Financial Services (MOFSL) has unveiled its Iconic brand campaign called ‘The Man From Motilal Oswal’.The multimedia campaign features a distinguished character who embodies MOFSL’s brand essence and USP of offering research-backed insights and solid relationships. Through engaging dialogues, the character emphasizes the challenges of building wealth, addressing real-life concerns and constraints of investors with reassuring messages such as, "Investment ke liye hum hain na," and warns people against tips by asserting "I don't give tips, only solid advice" He rounds up his advice by emphasising on the 3 R’s of investing—Research, Research, and Research. The 360° multimedia campaign will be featured across broadcast, print, OOH displays, and digital platforms.
Canva
As an extension to its inaugural brand campaign, ‘Dil Se, Design Tak’, visual communication platform Canva reinforces its commitment to making the platform truly local in India with its set of 12 unconventional ad-films. ‘Hysterical Historical Café’, a unique concept, gains widespread attention and acclaim across the digital realm, transporting Indian audiences to a whimsical world. A setting in which historical figures grapple with modern-day challenges, all while showcasing the limitless possibilities of Canva. The ad-films provide an innovative take on the brand’s user-friendly tools and everyday use cases in a quirky and fun way.
Blue Tribe
Blue Tribe, a pioneer in plant-based food innovation, is thrilled to announce the launch of its latest ad campaign featuring one of India’s most beloved celebrity couples, Anushka Sharma and Virat Kohli. Known for their commitment to a sustainable lifestyle, the dynamic duo embodies Blue Tribe's mission to make plant-based eating mainstream.
Indriya
Indriya, part of the Aditya Birla Group, celebrates craftsmanship and endless love for fine jewellery in its newly released movie/film. Each piece crafted at Indriya is an ode to the rich Indian Kaarigari, reimagined in a contemporary style. Whether it is the reinvention of age-old favourites like polki and kundan, or the use of local crafting practices, each design showcases the best of India’s rich jewellery traditions. To reinterpret ancient jewellery-making techniques, and create masterpieces that captivate all five senses.
Obeetee Carpets
Obeetee Carpets has unveiled the campaign video for its latest collection, ‘Viraasat.’ Through this, Obeetee redefines how we experience and connect with heritage, depicting what it means to cherish and pass on a legacy, resonating beyond the material.
Parle G
There are some things that we take for granted just because that is how it always is. Tradition carries on. Sometimes, the younger generation thinks twice about an accepted norm and infuses that tradition with a perspective that did not exist before. Parle-G’s Ganesh Chaturthi film is a celebration of the mood and joie de vivre that Lord Ganesha brings to every home on the eve of the festival.
Digit Insurance
Go Digit General Insurance Limited (Digit Insurance), one of India’s leading new-age insurance companies, has launched the second ad with its brand ambassador Virat Kohli for its latest brand campaign “That’s it!”. The campaign, through a unique motor claims scenario, focuses on "doubt" that people feel when it comes to the insurance claims submission process turns into "delight" when they experience Digit Insurance's seamless and easy process of filing a claim.
Also Read: 'Kill': India’s Most Violent Film Premieres on Disney+ Hotstar, Sept 6
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