Mother Dairy expands organic offerings with Bharat Organics

Mother Dairy, a leading diversified food company and a wholly owned subsidiary of the National Dairy Development Board (NDDB), has announced a strategic partnership with Bharat Organics as its exclusive distribution partner in the Delhi NCR region.

 The collaboration aims to introduce premium organic staples to the market, starting with the launch of “Bharat Organics Atta” and “Bharat Organics Sweetener (Jaggery)”. The ‘Bharat Organics Atta’ is made from 100% certified organic grains, ensuring exceptional purity, freshness, and a naturally wholesome flavour. Complementing this, the ‘Bharat Organics Sweetener (Jaggery)’ is a healthier, natural alternative to conventional sugars, catering to the growing demand for sustainable and nutritious food options.

The initiative leverages Mother Dairy’s extensive distribution network, including 300 Safal outlets and 10,000 general trade stores, alongside modern trade and e-commerce platforms, to bring Bharat Organics' certified organic products to a wider audience. This partnership marks a significant milestone in making organic staples more accessible and affordable for consumers.

Speaking about the collaboration, Manish Bandlish, Managing Director, Mother Dairy, said: “With this partnership, Mother Dairy aims to build a healthier and more sustainable India. By combining Bharat Organics' expertise in organic farming with our distribution network and consumer trust, we are bridging the gap between premium organic products and affordability. This launch is a step towards empowering families to embrace healthier lifestyles with high-quality organic staples.”

Vipul Mittal, Managing Director of NCOL, emphasized the broader vision for the partnership:
“Atta is just the beginning. Our vision is to offer a comprehensive basket of organic staples catering to daily needs while ensuring fair returns for farmers. Bharat Organics will symbolize trust, affordability, and quality for consumers.”

Each product in the Bharat Organics range undergoes stringent testing for over 245 pesticide residues, reflecting an unwavering commitment to safety, sustainability, and authenticity. This ensures that consumers receive products of the highest quality while supporting organic farming practices that promote environmental well-being and farmer welfare.

The partnership underscores Mother Dairy and Bharat Organics' shared mission of democratizing organic food access and meeting the rising demand for nutritious, eco-friendly products in India.