Mother Dairy introduces fruit yogurts Combination of real fruits and real milk

Continuing its tradition of delivering natural, healthy and differentiated products, Mother Dairy today announced the launch of fruit yogurts which will be available in 4 variants- Blueberry, Raspberry, Mango and Plum. This new offering from the Mother Dairy basket will allow consumers of Mumbai to experience real fruits in their daily consumption of yogurts at affordable prices.

Along with fruit yoghurts, Mother Dairy also launched Mishti Doi (sweetened curd) 

Speaking on the launch, Mr. Subhashis Basu, Business Head, Dairy Products, Mother Dairy Fruit & Vegetable Pvt Limited said, “With generous helpings of delicious fruits, all new fruit yoghurts are a good little break from whatever you might be doing. Consumers today have become very health conscious and are very meticulous with respect to their food intake. Keeping all these factors in mind Mother Dairy is introducing fruit yogurts which will allow the consumers to munch on to real fruits whilst they take their daily intake of yoghurt”.

The USP of the product is its unique combination of real fruits soaked in goodness of real milk.

Tickling the Indian taste buds, these fruit yogurts are available in 100g packs with a shelf life of 15 days. Priced affordably at Rs. 18, these fruits yogurts offer an amazing taste experience to the consumer.

Mother Dairy also extended its successful Mishti Doi to Mumbai. The rich and distinctive taste of Mishti Doi makes it an obvious choice for a truly fine dessert, said Basu. Misti Doi is avialble in 90 and 400 g at Rs. 12 and 45/- respectively.