Mother’s Recipe’s maiden ad pays tribute to Maa ke Haatho ka Pyaar

Mother's Recipe, India’s homegrown ethnic food brand known for its delicious and traditional flavors, proudly announced the launch of its first-ever brand film to showcase the entire range of Mother’s Recipe products. The 75-second ad ‘Pyaar Ka Swaad, Ab Har Koi Chakhega’ is the first for any Indian homegrown food brand. It beautifully depicts the emotional connection between a mother’s love and food made with love through the range of Mother’s Recipe products, carefully targeting various categories of audience. The ad is being aired on all leading TV GEC and news channels across India, reaching a wide audience.

A Tribute to Maa ke Haatho ka Pyaar

The brand film beautifully captures the essence of mother’s unconditional love. It seamlessly weaves together scenes from various life moments, each resonating with the unique and irreplaceable bond of a mother's affection. Through this narrative, Mother’s Recipe tenderly draws parallels between this love and the comforting, flavorful experience of their diverse product range made with the same love. From Achaar which are a reminisce of home-cooked meals to spicy chutneys that add flavours to your day, from instant mixes that fix you a quick healthy bite, to ready-to-cook products that bring the taste of home to your plates in one easy step, each product is crafted to bring the same warmth, care, and comfort that a mother’s touch brings. The film emphasizes how, no matter where you are, a simple taste can transport you back to your mother’s kitchen, making you feel loved and cherished & making the food you eat taste even better.

Ms. Sanjana Desai, Executive Director of Mother's Recipe said, "This is a big moment for Mother’s Recipe, as it’s our first-ever brand film. We wanted to communicate that we are not just a pickle brand, we are a brand that celebrates Indian traditions & makes the best quality food made with the best quality ingredients. At Mother's Recipe, we proudly celebrate Indian food, especially 'hamare maa ke hatho ka khana.' We believe chutneys should be enjoyed instead of mayo and achaar instead of ketchups. We should take pride in savoring our traditional Indian cuisine.We wanted to show the essence of a mother’s love and how our range of products can bring that warmth and care into every home. We believe that ‘Pyaar Ka Swaad, Ab Har Koi Chakhega’ will touch our audience’s hearts, reminding them that the love and comfort of home is always within reach, thanks to Mother’s Recipe."

Explore the full range of Mother's Recipe Products:

• Ginger Garlic Paste: The essential ingredient that brings everything together, akin to a mother’s love.
• Ready to Cook: Allowing anyone to recreate the taste of home in simple and easy step.
• Papad: Instantly completing every meal with the satisfaction of a mother’s love.
• Spicy Chutneys: Adding zest to your day, just like a mother’s encouragement.
• Instant Mixes: Help you create traditional dishes quickly, keeping the taste of home alive in your kitchen.
• Achaar: Reminiscent of the warmth and comfort of home-cooked meals filled with love and care.

Campaign Highlights 

The campaign is designed to evoke nostalgia and warmth, celebrating the timeless love of mothers and the delicious food they create. By connecting with consumers on an emotional level, the campaign reminds them of the comforting and familiar flavors of home-cooked meals. Mother’s Recipe aims to reinforce the pride in savoring traditional Indian cuisine, making it a staple in every household.

Also Read: Mother’s Recipe launches summerwala Sharbat