Mothers against Vaping gains support from actor-filmmaker Nandita Das

Mothers Against Vaping (MAV), a group advocating against the use of e-cigarettes and other new-age tobacco devices (NATDs) among youth, announced today that actor-filmmaker Nandita Das has joined their cause.

Das, a National Film Award winner and mother herself, will lend her voice to raise awareness about the dangers of vaping for children and teenagers. She joins a growing list of influential figures supporting MAV, including sports stars and celebrities.

On her joining the cause of Mothers Against Vaping, Nandita Das said, “The increasing prevalence of modern new-age tobacco devices among our children and youth should be of deep concern to all of us. As a mother of a teenager, I worry for all children and hope that they don't fall prey to such harmful addictions. The issue demands our immediate personal and collective attention. That's why I am wholeheartedly supporting 'Mothers Against Vaping' in their efforts to combat the promotion of devices such as e-cigarettes, vapes and heat-not-burn products.”

“Today's children are intelligent and exposed to a lot of information. They are also vocal and rational. So we need to explain to them logically the dangers of such devices that may look attractive or 'cool'. They can see reason if we engage with them constructively and compassionately. It is difficult to shun peer pressure at their age, so we must find ways to boost their confidence and equip them to make informed choices. Let us support them in making healthy decisions.” Nandita added.

New research highlights health risks

MAV also highlighted new research linking vaping to exposure to uranium and lead. A study published in Tobacco Control found that vapers, particularly those who prefer sweet flavors, have significantly higher levels of uranium in their urine compared to non-vapers.

The group emphasized the long-term health risks associated with NATDs, including chemical poisoning and developmental problems in children due to ultrafine particles and chemicals present in the e-liquids.

Combating the menace

Das's endorsement is seen as a crucial step in MAV's fight against vaping. Her influence is expected to amplify their message and urge policymakers to implement stricter regulations on NATDs.

"Nandita's advocacy will be a catalyst for broader societal awareness," said MAV representatives. "Together, we can create a healthier future for our children."