Motilal Oswal AMC gives homework to parents this Children’s Day!

On the occasion of Children’s Day, Motilal Oswal Asset Management Company  (AMC) has unveilred a heartouching film nudging parents to learn the most Important full-form of Systematic  Investment Plans (SIPs) for their children’s future. The film highlights how SIP’s can help parents secure the increasing costs of quality education through an engaging family interaction,

The story follows a middle-aged father confidently answering his daughter’s questions on educational  full-forms such as MBBS, LLB, etc:. But when the mother asks him about the projected fees for these  courses, he is left speechless—a relatable scenario for many parents today. This moment serves as a  wake-up call, highlighting the significance of SIP’s as a means to financially plan for educational  aspirations. 

Sandeep Walunj, Group Chief Marketing Officer at Motilal Oswal Financial Services Ltd, shared,  “Parents often leave no stone unturned to fulfil the smallest needs & wants of children. But when it  comes to the most significant investment for their future – the higher education costs, they are often  found unprepared. Through this relatable film, we’re reminding parents that the cost of education is  growing, SIP is one effective way to be prepared and the earlier they start, the lesser will be the  amount!” 

Shailendra Tiwari, Director at De Works Communications, shared, “Working on this campaign was a  rewarding experience. We wanted to capture the genuine, relatable moment where parents realize  the growing costs of education, all while staying true to the essence of family and planning for the  future. The story unfolds naturally, allowing audiences to connect with the characters and understand  the importance of financial planning through SIPs for their children's future. We’re proud to have been  a part of Motilal Oswal AMC's vision to make financial literacy accessible and memorable.” 

Campaign Credits: 

∙ Sandeep Walunj, Group Chief Marketing Officer, MOFSL 

∙ Abhay Godbole, Head of Creative and Communications Excellence, MOFSL ∙ Milind Khose, Manager, Marketing, MOAMC 

Production House: FeelGood Production 

• Concept: Nilesh Vaidya 
• Director: Shailendra Tiwari 
• Creative Producer: Nitin Mali 
• Business Head: Rupali Pithwa 
• Line Producer: Mukesh Mishra 
• Actors: 
• Father: Darshit Lahane 
• Mother: Pallavi Singh 
• Daughter: Yashvi Gauri