MPG bags the media duties of IMN News

Speaking on the association, Mr. Jehangir S. Pocha, Co-Promoter, IMN News said, "To promote IMN News and our vision for a quality news channel we wanted partners who shared our passion and vision. We're confident MPG's understanding of the media landscape, their innovative strategies and their experience will drive our re-branding process and campaign forward aggressively and effectively."

Adding on, Anita Nayyar, CEO, India & South Asia, Havas Media said, "News space is seeing a lot of action today. The recent re-branding of News X to IMN News is an example. We are very excited to be their media partners in their journey of change. Given the similarity in the core values of both the organizations, it is sure to be a win-win relationship all the way"

Gareth Thomas, AVP - Marketing, IMN News added, "MPG has showcased excellent strategic planning tools and processes for its corporate clients, and is one of the strongest media buyers in the country. We look forward to a great working relation with the agency as they take on the mandate."