MTV and Twofour54 join hands!

MTV Network International has partnered with Twofour54, the Arab world's centre for content creation to launch Comedy Central Studios Arabia.

The Abu Dhabi based company; Twofour54 will develop and produce comedy content in Arabic for broadcast and distribution across the Middle East and North Africa (Mena) region and beyond.

It will focus on original productions covering the full spectrum of the genre, from stand-up and sketch shows, to sitcoms, aimed primarily at 18-49-year-old Arab audiences.

The new venture will also draw Comedy Central's rich library of international formats to produce localised versions for the Arabic market.