MTV is back with Youth Marketing Forum 2012; partners with TATA DOCOMO as sponsor!
A mammoth study conducted by MTV across 5000+ youth across 30+ cities across India reveal that the youth today are inclusive, expressive and love to friend almost anyone and everyone. Each of them is connected with thousands across the world. They belong to one universe, which does not bother about social class, nationality or religion. They are self-aware and willing to fight for relevant causes. In fact, 95% think they're more empowered than the previous generation. They become ONE not in spite of, but in fact, because of being many 'ones'. In youth world, one is the majority. This year MTV explores the power of unified youth. Aptly titled, MTV Youth Marketing Forum in 2012 is christened as "Tata Docomo presents MTV Power of One".
We live in times where the "audience' doesn't just consume, they create in parallel. Targeted to the brand curators, marketers, media experts and everyone who sells, markets, creates for the Youth, the forum will discuss MTV's comprehensive research of youth voices, their sphere of influence, relevant youth causes and their creative side on digital media. Different sessions during the Forum will explore the manifestation of youth power and how brands can leverage the power to create brand movements.
Explaining about the forum Aditya Swamy, EVP & Business Head ' MTV India said, "The key change we have witnessed is the power young people are feeling. Armed with information and strength in the collective, they believe they can make a difference. Comfortable in their skins, and devoid of conflict, they know exactly what they want and how to get it. It is this constant reinvention that makes the Youth Marketing Forum a thought provoking experience."
"Youth is not just a life-stage, it's almost a distinct tribe. In the wired world of today, the Youth pick up, adopt as their own and disseminate trends from across the world. YMF is a forum where Marketers can dip into the rich world of youth stimuli and get a chance to catch up or lead the trends of tomorrow." Ritesh Ghosal, Head Brand Marketing - Tata Docomo said.
Over the years, MTV has published multiple studies to probe into youth aspirations and ambitions that have highlighted interesting insights on Indian youth. In 2011, the MTV focused on darker side of youth and deep dived into their attitude towards money, career, relationships and changing ethics through Age of Sinnocence study. Prior to that published studies like MTV Recreation Redefined, MTV State of Cool etc. have explored the relevant youth trends and themes that can be actively deployed in marketing to the youth. MTV has also launched an open knowledge source portal www.mtvplay.in that shares key findings from all the above studies.
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