MTV partners with Cornetto to launch movies for youngsters

MTV along with Cornetto, is all set to launch yet another extension of their wide range of entertainment ' "MTVplex presents Cornetto Luv Reels'. In collaboration with 2 production houses - Red Chillies Idiot Box & Milestone Movies Pvt Ltd, 3 romantic movies will air every Saturday at 7 pm, starting this Saturday, 3rd July 2010. With this series, MTV is all set to kick start the filmy career of some carefully selected talent as it is India's 1st platform for aspiring actors, singers & music composers. Filmed in London & Mumbai and ready for release, MTVplex presents Cornetto Luv Reels promises path breaking UGC content to the audiences.

Bringing to viewers a whole new breed of film makers, MTV will direct these budding talents whereas Red Chillies Idiot Box & Milestone Movies Pvt Ltd will take forward the production. After the success of MTV's "fully faltoo films', this time the channel ventures into brand new talent & a brand new genre. The makers, actors and content of these movies itself was carefully viewed and shortlisted on www.hojaanede.com. After grueling auditions online, the cast for 3 exciting romantic movies was selected.

Adds Aditya Swamy, Senior Vice President ' Sales & Marketing, MTV India, "Young people are always looking for fresh forms of entertainment and who knows the pulse of this audience better than the audience itself. Luv Reels is India's first user generated film series and it could potentially be the start of something very very powerful. This kind of bold experimentation happens only when you have the support of a marketing powerhouse like HUL and a progressive thinking brand like Cornetto!"

Says Shah Rukh Khan, "I feel that it is very important to encourage young talent in an industry where there is such fierce competition. Keeping that emotion in mind, we are very happy to associate with MTV & Cornetto to launch careers of fresh talent."