MTV to launch eyewear!

MTV forays into the lifestyle segment with the launch of MTV and Roadies eyewear.

For this new business activity, MTV has entered into a three-year licensing agreement with Aureole Inspecs.

The MTV range of eyewear will be launched under the brand - 'Framed by MTV' and will comprise designs and models that are not only 'chic and cool' but also contain design and packaging elements that are uniquely MTV.

While the sunglasses will be available starting next week, the spectacles' range will be launched in the first quarter of 2010.

Aureole Inspecs India specialises in eyewear across the spectrum with brands like FCUK, CAT, Speedo, Austin Reed, Mayhem & Manish Arora.