Mudra MAX bags top honours at the WOW awards

With 9 awards in its kitty, Mudra MAX grabbed the biggest share of wins at the WOW Awards. It won six Golds, two Silvers and one Bronze across various categories.

The gold awards were won for TVS Scooty Institute Women on Wheels (College Contact Program of the Year), Castrol All Rounder Mechanic (Dealer/Trade Education Program of the Year), Wrigley's Mumbai Smiles (Event/Experience of the Year for Dealer Trade Associates), Shell's Khidki Amma-Gossips Through Window (Rural Marketing Program of the Year), HT Opinion Poll (Small Budget On-Ground Promotion of the Year) & Zapak.com World Gaming Day (New Event Property of the Year). It won two silvers for TVS Scooty Women on Wheels (Community Contact Programme of the Year) and 7'Up Star with Allu (In-mall/In-store promotion of the year) while bronze for Shell's Khidki Amma-Gossips Through Window (Small budget On-Ground promotion).

"WOW' Awards 2010 aimed at recognising excellence in the event and experiential marketing space, saw Mudra MAX sweeping maximum awards at the function.

Pratap Bose, CEO, Mudra MAX commented, "While technically they did not have an "agency of the year' title - we certainly knew that we were just that! The WOW awards celebrate the best in the business of events and experiential advertising and what was incredibly satisfying is that we won against the best names in the business."

Commenting on the win, Anurag Gupta, President-Strategic Initiatives & Integration, Mudra MAX, "This win is very special because it demonstrates our width of expertise ranging from Rural, Mall Activations, in Metros, Trade Marketing and emerging areas like Gaming."