Mudra West bags Lonely Planet rights

Mudra West has bagged the creative duties for the Lonely Planet Magazine in the country.

The agency will help the brand launch its unique, monthly travel magazine in India.

The magazine will be launched by the Worldwide Media Group. This win comes close on the heels of Mudra West announcing its win of Filmfare less than a fortnight ago.

Lonely Planet is world renowned for its travel guides and has spawned generations of travelers. India is only the third country where the brand is launching its magazine, after the UK and Brazil.

This is Mudra West's third win from the Worldwide Media Group stable; it already handles Femina and Filmfare.