MY FM increases advertising rates by 20-25%

94.3 MY FM has increased the advertising rates by 20-25% in all 17 stations. The ad-rate hike comes as a reflection of changing market dynamics, with advertisers, both local and national, realizing the effectiveness and efficiency of the medium. The increment also reflects the position of MY FM as a market leader in its markets and its strong rapport with advertisers.

Commenting on the hike, Harrish M Bhatia ' CEO, 94.3 MY FM (Dainik Bhaskar Group) says "The decision to hike rates reflects current market dynamics, the acceptance of radio as an effective and efficient medium by local advertisers and My FM's strong hold in these markets. Our advertisers understand the value proposition we offer and come to us because of a proven track record, our leadership in market shares and because of our strength of providing customized communications solutions. Our new prices are

The price hike is also reflective of the extended offerings and quality of services from MY FM's stable. In the last quarter, the station had announced the launch of its specialised activations agency and the past few weeks saw the promotional campaign on MY FM's extensive reach in the market.