My Name is Khan conquers TV

Karan Johar's My Name is Khan has joined the group of advertisers such as Hindustan Unilever Limited (HUL), Nokia, Cadbury India and Vodafone for road block strategy.

The film's three-minute trailer will be made on-air today at 10 pm on all Star India channels.

The film which stars Shah Rukh Khan and Kajol is produced and directed by Karan Johar. The film is a joint venture between Twentieth Century Fox and STAR.

The Fox Star Studios are the distributors of the film and have acquired the rights for around Rs 80-90 crore for a 15 year period.