MyTrident’s multi-city innovative 3D OOH campaign grabs eyeballs

To create a buzz around the festive season, myTrident is taking advertising innovation to new heights with its groundbreaking 3D hoardings campaign. The brand installed captivating OOH advertising hoardings across eight key cities in North India. The breathtaking hoardings of beds and towels not only capture the attention of passersby during the daytime, but the beds and towels seemingly float in the air during the night, leaving viewers enchanted.

The strategically placed installations can be witnessed in prominent areas, including PutliGhar, Amritsar, Elante Mall, Chandigarh, Delhi, Ludhiana, and various other bustling locations.

Neha Gupta, Chairperson, myTrident, expressed her excitement about the campaign’s overwhelming success, stating, “Our aim has always been to bring comfort to every household while embracing uniqueness in our endeavours. The response to our innovative 3D hoarding campaign has been phenomenal. This initiative has already made a profound impact, distinguishing us in the home fashion industry.”

Rajneesh Bhatia, CEO, Trident Group Corporate Ltd, “Our approach goes beyond offering the finest home fashion products; we believe in challenging conventions and pushing creative boundaries. The awe-inspiring 3D hoarding campaign is a testament to our determination to stand out in the market. It reinforces our resolve to become a household name.”