#NahiPhislenge- Somany Ceramics

Being one of the strongest players in the Indian tiles sector, Somany Ceramics today, 18th September’15, launched a unique social campaign, #NahiPhislenge. Somany, over the decades, has been creating latest innovative products for home interiors space and innovative trends that suit the urban and evolving Indian citizen. With this impactful zeal, Somany is now all set to initiate towards bringing in the change in the social lives of people to make India  a better place to live in.
Trendsetter of the industry, Somany Ceramics has taken up this initiative #NahiPhislenge where they are set to inspire people to take a pledge against all those excuses which they make every day to slip from their moral duty, inspiring people to tweet on #NahiPhislenge. 93.5 RED FM is vastly supporting this campaign which is catching attention of millions living in Delhi, Mumbai and Bangalore.
This campaign from Somany Ceramics speaks a beyond its range of product portfolio. It is a step forward towards accepting our moral duties and becoming a responsible citizen of the country and goes further from beautifying our homes to our lives as well.  Striking a chord with the general public for its emphasis on having a strong self-morale in our day-to-day lives instead falling prey to those daily life situations, the campaign is trending on social media and is being widely supported by 93.5 RED FM on radio. The campaign is being leveraged by various posters and catchy taglines of day to day situations that we fall prey to and should be slip-resistant to those situations like Somany Slip Shield tiles.
Capturing the imagination of millions of its customers, Somany has always been proactive in fulfilling their needs by being the pioneers in several innovation sin the tiles industry and trends. This campaign goes beyond our living spaces and throws light on our everyday diaries how we can be strong enough to keep going with our heads high.