Nasha Mukti Indradhanush Abhiyan India gains traction pan-India

A new campaign aimed at tackling addiction across India has gained significant momentum. The “Nasha Mukti Indradhanush Abhiyan India” was launched by the Asian Coalition for Health Empowerment (ACHE) in partnership with Doctors Against Addiction (DAAD).

The initiative has garnered widespread support from medical professionals, public health experts, and students nationwide. Over 1,000 individuals have already pledged their support, with the campaign aiming to influence policymakers and implement stricter measures to curb tobacco use and other forms of addiction.

Dr Narender Saini, Former General Secretary of the Indian Medical Association (IMA), asserts, “The Nasha Mukti Indradhanush Abhiyan India is not just a campaign; it's a movement towards a healthier future. The campaign embodies a comprehensive strategy to eradicate the grip of tobacco addiction while advocating for stricter policies to curb tobacco use and other harmful substances. The collective efforts of our dedicated healthcare professionals and the broader community in dispelling myths and fostering awareness are crucial steps toward a healthier society.”

 The campaign's focus extends beyond tobacco, targeting addictions like drugs, alcohol, and even smartphone overuse. It aligns with the United Nations' Sustainable Development Goal-3 (SDG-3), which emphasizes ensuring healthy lives and promoting well-being for all ages, embodying a preventive and curative approach to tackle the crisis.

 Dr Pawan Gupta, Senior Consultant, Pulmonary Medicine, BLK-MAX Super Speciality Hospital Delhi, emphasises the campaign’s comprehensive approach, saying, “We are witnessing a paradigm shift. Our strategy integrates global best practices with local insights, ensuring a robust framework for tackling addiction. By uniting healthcare professionals and concerned citizens, this campaign creates a powerful voice to advocate for better health practices and policies. This holistic approach is crucial for achieving our goals and making a lasting impact on public health.”

Dr. Sunaina Soni, Assistant Professor, Department of Physiology, Subharti Medical College, Meerut, echoes, “The overwhelming response from the medical community indicates the campaign’s importance. The signatures we've gathered will drive significant policy changes, making a tangible difference in the fight against addiction. Through this campaign, we’re not just collecting signatures; we’re inspiring hope and accountability. It’s about empowering individuals and communities to believe in and strive for a tobacco-free future.”

 The campaign aligns with the United Nations’ Sustainable Development Goal 3, which aims to ensure healthy lives and promote well-being for all ages. As the initiative grows, organizers hope to create a healthier, addiction-free India through policy changes and increased public awareness.