Nat Geo's marketing strategy to combat the IPL frenzy

National Geographic channel allows a great warm up to the cricket frenzy and a great extension of the madness, after the fields are empty. Every day at 3 pm and 11 pm, watch the Deadly Ninjas, Lethal Samurai, Polar bears on prowl, and legendary fighter Bruce Lee pack in the real punches.

From the clash of the Spartans with the Ninjas to the techniques that the king of Kung fu used, to make martial art one of the most fascinating combination of art and science- the programming lineup will give viewers access to relentless action, before, after and in between the battles on the cricket field.

Speaking about the month-long action extravaganza, Debarpita Banerjee, Vice President Marketing & Communication for NGC Network India & FOX International Channels said, "Viewer interest is at the heart of everything we do. This April, Nat Geo will amplify the action on the cricket field by bringing the best of combat on television. The power- packed programming will give viewers their fill of exciting content, before and after they cheer for their favorite teams in cricket."