National Award Winning Writer and India's most renowned Film Critic; ANUPAMA CHOPRA signs on for STAR World's new show

India’s leading English GEC Star World is all set to launch a new film review show titled “The Front Row with Anupama Chopra”. The show promises to be a film lovers’ weekly cheat sheet into the world of entertainment with fun, film reviews, sneak-peeks and a whole new level of interaction and interviews with the biggest stars from Bollywood and Hollywood.

Launching on 27th April 2012, ‘The Front Row’ will introduce a unique format that will not only bring forth the critic’s view but also establish the viewers’ opinion about a film. Presenting The Front Row With Anupama Chopra every Friday at 8.30 pm only on STAR World!

Commenting on the launch Saurabh Yagnik, General Manager and Senior VP, English Channels, STAR India Pvt. Ltd, says “STAR World is the preferred destination of today’s youth. The insight is that our viewers are avid movie watchers and look for credible verdicts on movies before they commit their time. With ‘The Front Row’ we are providing an interactive platform that will give our viewers a chance to meet with movie makers, analyze their films and make an informed decision about the film.”

He further adds “Anupama Chopra is one of India’s most admired film critics. She is not only extremely well networked in Bollywood but has her reach extending to the biggest stars of Hollywood as well. Our opening episode features an in-depth discussion on Superhero films wherein Anupama Chopra will review the much awaited movie ‘The Avengers’ and interview the lead star cast- Robert Downey Jr., Mark Ruffalo and Tom Hiddleston.”

That’s not all that’s in store in the first episode. While Hollywood movie buffs can feast on the delectable Robert Downey Jr. we also have something equally exciting for our Bollywood fans. Watch the ‘Rockstar’ Ranbir Kapoor as he gets candid with Anupama Chopra about his belief in Superheroes and the future of Superhero films in India! All this and more only on The Front Row with Anupama Chopra- this Friday at 8.30 pm only on STAR World!

Commenting on the show Anupama Chopra says “The Front Row celebrates cinema - Bollywood, Hollywood and everything in between. The show has an exciting format and aims to capture all that is new and buzzing in the movies each week.  We will present reviews, exclusive interviews, panel discussions and trivia.  We want to bridge the gap between the exhilarating world of films and the expectations of viewers.  I hope that the show will connect with film lovers and bring them back to STAR World every Friday for more.”

The show has created an exclusive platform which presents the unique fusion of the audience’s bold opinions and Anupama’s analytical views about a film. Contributed by many and not just dominated by one, in this show, viewers will see an amalgamation of the views of the audience and Anupama Chopra along with renowned personalities from the film fraternity.

Comprising of three segments, the first segment of the show gives a roundup of the latest Hollywood and Bollywood news, along with Anupama’s filtered views on the latest film releases. The second and the most exclusive segment is either a discussion forum, moderated by Anupama Chopra encouraging constructive interactions between the audience and the members of the film fraternity or a Roundtable discussion with 3-4 Directors/ Actors/ Producers to talk about industry trends and their own experiences & craft or interviews with the biggest Hollywood and Bollywood stars. The third and the last segment is more like a gossip shot for the audience called the ‘Sneak Peak’. In this segment unseen/hidden video clippings from Bollywood would be unveiled and shown to the viewers.

Star World has planned an extensive media campaign to promote ‘The Front Row with Anupama Chopra’.

So book in advance and reserve your seat on ‘The Front Row with Anupama Chopra’ so that you know what films to catch and what to ditch.

On April 27th, every Friday @ 8:30 p.m. only on STAR World