Naturals Ice Cream celebrates 40th anniversary with artistic cup designs

In celebration of Naturals' 40th Anniversary, the beloved homegrown ice cream brand once again churned out something extraordinary. Known for their simple three-ingredient philosophy - milk, sugar, and fruits - this year, they added a fourth ingredient to the mix: creativity. Naturals took their admiration for Indian talent to the next level by teaming up with some of India’s finest illustrators.

As part of the ceremonial and celebratory atmosphere surrounding this milestone, they partnered with an impressive lineup of artists, including Chaaya Prabhat, Joyeeta, Sumouli Dutta, Neethi, Surabhi Banerjee, Prince Lunawara, and Annada Menon, among others. These creative geniuses transformed Naturals’ ice cream cups into one-of-a-kind works of art, turning every scoop into a mini museum exhibit.

From Neethi’s bold, contrasting, and interactive designs to Annada Menon’s whimsical and humorous sketches, each cup became a masterpiece, elevating the ice cream experience to something truly one-of-a-kind. These exclusive designs not only showcased the diversity of Indian art but also made every scoop a visual and sensory delight for customers.

In a bid to inspire budding talent, Naturals extended the celebration to Children’s Day by launching a drawing competition for young artists. The winning designs from this initiative are now featured on Naturals’ ice cream cups, giving children a platform to see their imagination come to life.

“The 40th Anniversary is a significant milestone for us,” says Siddhant Kamath, Director at Naturals Ice Cream. “Through our artistic collaborations, we celebrate the spirit of creativity and community that defines Naturals. By showcasing established artists and encouraging young talent, we are creating a unique connection between our unique ice cream flavours, art and our customers, making every visit a truly memorable experience for everyone.”

Don’t miss the chance to see these artistic creations firsthand! Visit your nearest Naturals outlet to explore the latest designs on their ice cream cups and get inspired to carve out your own creative vision for the future.

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