Naukri Hits the Right Note with Witty Coldplay Concert Campaign

Naukri has struck a chord with corporate employees with its latest tongue-in-cheek campaign around the much-anticipated Coldplay concert. In a clever play on words, Naukri put up a billboard that reads, "We know you have caught a cold. Enjoy your sick leave. In public interest by Naukri," poking fun at the surge of sick leaves taken for the weekday event. The witty billboard has quickly gone viral, with concertgoers and onlookers sharing photos on X and Instagram, applauding the brand's relatable humor. This activation showcases Naukri’s bold approach to content marketing, leveraging pop culture moments to connect with its audience in an authentic and impactful way.