Navigating the competitive landscape of Fantasy Sports - Vikas Kansagara

As the world of fantasy sports continues to evolve, platforms like Pickmonk are at the forefront of innovation and engagement. In this exclusive interview with Pickmonk's co-founder Vikas Kansagara, we delve into their upcoming campaign for the IPL, effective marketing strategies for visibility, user engagement beyond big-ticket events, and the brand's trajectory in the dynamic realm of fantasy sports. Discover how Pickmonk plans to break through the clutter, expand its offerings, and maintain a loyal clientele in a competitive marketplace.

Do you have a campaign planned around the IPL? If so, please elaborate on how you intend to break the clutter that is inherent to this event?

Yes, we do have a campaign planned around the IPL, and it's intricately aligned with our strategic marketing plan, "Pickmonk pe aa, number 1 banja." We recognize that the IPL is a highly competitive space with numerous brands vying for attention. However, our approach is tailored to break through the clutter and resonate with our target audience in a unique and impactful way. To achieve this, we're leveraging several key elements:

Distinctive Branding: Our campaign is designed with bold and memorable branding elements that stand out amidst the sea of advertisements during the IPL. From vibrant colors to catchy slogans, we ensure that Pickmonk remains top-of-mind for viewers.

Engaging Content: Rather than relying solely on traditional advertising formats, we're creating engaging content that captivates audiences. This includes interactive social media campaigns, behind-the-scenes glimpses, and user-generated content initiatives that encourage active participation.

Strategic Partnerships: We're forging strategic partnerships with influencers, cricket personalities, and IPL teams to amplify our reach and credibility. By aligning ourselves with respected figures in the cricketing world, we enhance our brand's association with the excitement and passion of the IPL.

Innovative Advertising: In a cluttered environment like the IPL, innovation is key to breaking through. We're exploring unconventional advertising channels such as augmented reality experiences, gamification, and immersive storytelling to create memorable brand interactions that cut through the noise.

Consistent Messaging: Our campaign is underpinned by a consistent message that reinforces Pickmonk's value proposition and resonates with our target audience's aspirations and pain points. By staying true to our brand identity throughout the IPL season, we ensure that our message remains clear and impactful.

Overall, our approach to breaking the clutter inherent to the IPL revolves around creativity, authenticity, and strategic thinking. By focusing on these pillars, we're confident that Pickmonk will emerge as a standout brand during this high-profile sporting event, solidifying our position as the number one choice for our audience.

What according to you is an effective marketing strategy and media mix that platforms such as yours can employ to garner visibility?

Implementing a comprehensive marketing strategy and media mix, encompassing social media, influencer partnerships, public relations, and paid media, can significantly enhance Pickmonk's visibility, attract fresh clientele, and propel business expansion in a fiercely competitive market. Consistent monitoring, analysis, and optimization of marketing endeavors will sustain continual success and alignment with business objectives.

Sports is always about live events; how do you keep users engaged round the year where there are no big-ticket events?

Cricket holds a revered status akin to a religion in India, where it is played fervently throughout the year. In 2023 alone, over 200 international cricket matches recognized by the International Cricket Council were held worldwide. Additionally, various domestic cricket leagues such as the Indian Premier League, Big Bash League, South Africa T20, and Pakistan Super League, among others, contribute to the daily cricketing landscape. With a plethora of formats including ODIs, T20s, T10s, and Test matches, there's a cricket match to follow every day. Major tournaments like the ODI World Cup, T20 World Cup, Champions Trophy, Asia Cup, and the English cricket season further amplify user engagement and interest in the sport.

Other than Cricket, what are your driver properties?

In addition to cricket, our future plans include incorporating other sports such as Kabaddi, Soccer, and Hockey into our platform.

What kind of brands have been engaging with you since inception and do you have a repeat clientele?

Currently, we do not have any exclusive partnerships with specific brands. However, we do boast a loyal base of repeat customers, with a strong ratio of participants returning to our platform.