Neeraj Chopra shines in Krafton India's BGMI campaign

Krafton India’s Battlegrounds Mobile India (BGMI) has launched an exciting new campaign created by Teen Bandar, starring Olympic champion Neeraj Chopra in two humorous and high-energy films that showcase his personality in a fresh, relatable way. The campaign captures the essence of BGMI’s dynamic gaming community, bringing humor and a touch of friendly competition to fans nationwide.

In the first film, Neeraj takes on a playful challenge in a double role, responding to the lighthearted taunt, “Isko Phekna Nahin Aata”—a nod to his famous athletic skill. The second film sees Neeraj proudly flaunting BGMI on his phone, highlighting his own connection to the game in a way that feels fun and personal. Together, the films capture the spirit of gaming and the camaraderie BGMI fosters within its community.

“Neeraj brings a unique charm that truly resonates with our players. These films not only entertain but capture the heart of what BGMI stands for—community, resilience, and the joy of the game. Through Neeraj’s effortless blend of humor and intensity, we aim to connect with our players in a way that feels both authentic and inspiring,” said Srinjoy Das, Associate Director Marketing of Krafton India.

Savio Joseph, Co-founder of Teen Bandar, added, “This campaign is a perfect blend of BGMI’s exciting world and Neeraj’s captivating presence. His charisma and playful spirit made it possible to create films that are as engaging as they are relatable. It’s a celebration of BGMI as a platform that brings people together, inspiring both fun and connection in a way only Neeraj could embody.”

With these two films, Krafton India and Teen Bandar reinforce BGMI’s role as more than just a game—it's a culture of connection, humor, and competitive spirit that resonates with players across India.