Networkplay partners with America's Dynamic Video!

Dynamic Video, a leading New York based rich media dynamic creative solution provider, and Networkplay, a leading Indian digital ad network, have partnered to revolutionize the Indian advertising technology industry. Under their agreement's terms, Networkplay will distribute Dynamic Video's dynamic creative solutions to its Indian and Middle Eastern advertiser and agency customer base. With Dynamic Video's solutions, Networkplay's customers will be empowered to run rich media and video ad units enhanced by data-driven targeting, measurement, and optimization.

Networkplay will have access to Dynamic Video's full suite of dynamic rich media solutions, including its core dvAd„¢ rich media/in-video banner units. With Dynamic Video, advertisers and agencies can drive traffic, increase conversion, and improve ROI by running targeted, always fresh rich media campaigns linked to live data sources and targeting data. They can then use Dynamic Video's analytics dashboard to track engagement and interaction and optimize performance in real time, using automated multivariate testing.

Networkplay's customers will leverage rich media creative content - video footage, images, Flash animation ' and infuse it with live data streams, including product and promotion data, contextual targeting, consumer profiles, and marketing messages. Myriads of ad variations are assembled in real time, updating both creative and data. With Dynamic Video, advertisers can also leverage creative assets to run personalized rich media E-mail campaigns and on-site content linked to their advertising campaigns.

"Networkplay has always believed in bringing cutting edge technologies into India," said Ampreet Singh, VP Networkplay. "Bringing dynamic creative rich media solutions to India together with Dynamic Video during the week of our second anniversary demonstrates our dedication to pioneer innovation. This technology will enable more consistent, reliable and cost-effective rich media solutions for advertisers & agencies in the market."

Tal Even, Dynamic Video's VP Marketing & Business Development, added: "We're excited to introduce rich media dynamic creative solutions to the Indian market together with Networkplay. India's advertising industry is growing explosively. Networkplay's team of industry veterans and their market coverage capabilities along with their exclusive arrangements with big publishers in the transaction space, make Networkplay an ideal Indian partner. We're positioned to truly revolutionize how Indian rich media campaigns are run."