Neurobion Forte’s new TVC with Big B highlights vitamin B deficiency

Neurobion Forte, India’s #1 Nerve Care brand, launched its new campaign - ‘Sabse Bada B’, featuring legendary actor Amitabh Bachchan as the brand ambassador, calling for people to pay attention to Vitamin B deficiency and its signs and symptoms. The campaign aims to bring attention to the essential role of Vitamin B in nerve health management in relieving associated symptoms such as tingling, numbness & weakness.

Vitamin B deficiency is an often overlooked, but widespread issue, with symptoms like tingling, numbness and weakness, impacting quality of life for crores of Indians. These symptoms, if ignored, can significantly impair daily functioning and overall productivity. Given that Vitamin B plays an essential role in maintaining nerve health, its deficiency can have long-term consequences, including nerve damage. Neurobion Forte with its 3x strength of B-vitamins offers an effective solution to help individuals address and manage this deficiency and maintain nerve health.

The ‘Neurobion Sabse Bada B’ campaign, through the trusted voice of Amitabh Bachchan, aims to bring attention to this condition and encourage early intervention.

Brand Ambassador Amitabh Bachchan shared, “I am pleased to associate with Neurobion, India’s #1 Nerve Care brand, to help spread awareness on Vitamin B deficiency. Small steps like timely identification of associated symptoms like tingling, numbness and weakness, can go a long way in improving quality of life. I encourage people to learn more on Vitamin B deficiency and the supportive role that Neurobion can play. Please do consult your doctor for more details and guidance on your symptoms.”

Vijay Kumar Pampana, Marketing Director, P&G Health India, added, “Our goal with the ‘Sabse Bada B’ campaign is to bring Vitamin B deficiency and its symptoms into the spotlight, making every individual aware of the importance of taking care of their nerve health. Many people suffer silently with symptoms of Vitamin B deficiency – such as tingling, numbness and weakness. Most are unaware of how easily they can improve their quality of life by addressing this issue. Together with legendary actor Mr. Amitabh Bachchan, fondly known as Big B, we want to spread a message on proactive nerve health management and the long-term benefits of Vitamin B across India’s cities and heartlands.”

"How do we turn India’s attention to Vitamin B deficiency? This was the question that sparked our campaign. In India, deficiencies are often relegated to the background, treated as lesser concerns, until something bold forces them into the spotlight. Nerve health issues are widespread, yet awareness about Vitamin B deficiency remains alarmingly low. Together with Mr. Amitabh Bachchan, who we all fondly know as Big B, we aim to make Vitamin B deficiency an important health conversation In India." - says Pritesh Angane, Chief Strategy Officer, Sparkt.

The ‘Neurobion Sabse Bada B’ campaign will be brought alive with a TV Commercial and an integrated outreach plan on the role and importance of Vitamin B for improving nerve health and its associated symptoms like tingling, numbness and weakness. It is expected to resonate across India’s cities and heartlands, creating a national conversation around the significance of Vitamin B in everyday health and well-being.

Also Read: Neurobion Forte celebrates Nerve Health Awareness Week