New Butterflow Range Hits India Market

BIC Cello, India's most recognized stationery brand and the leading manufacturer and distributor of writing instruments, has recently announced the launch of the new range of its iconic pen, Butterflow. The revamped, best-in-class ballpoint product range alongside the new formats of gel, and roller pens, aims to offer consumers with a smooth, seamless, and enjoyable writing experience across all platforms, without losing the brand fingerprint. 

The relaunch stems from BIC’s long-term strategy, the Horizon Plan, and from BIC Cello’s commitment to develop innovative products and ink flow systems that deliver value to customers’ writing experience. The recently launched range complements the previous Butterflow collection known for its special formulated lubriflow ink, and encourages youth to express themselves using writing instruments.

Commenting on the occasion, Manos Nikolakis, General Manager at BIC Cello, said: “We are ecstatic to bring to market the ultimate writing instrument for the smoothest writing experience with the highest market share in the country. As market leaders, we continue to innovate and advance our products grounded on evidence-based research and strategies around consumer demands and evolving needs as well as purchasing trends. As we expand and uplift our product portfolio of high-quality, affordable, and essential products, we continue to bring simplicity and joy to everyday life and offer our consumers with an enjoyable writing experience.”

Championing the spirit of today's youth through their campaign film, Butterflow empowers those who care about the world they live in, have a bias of action and the will to bring in change. The brand aims to equip youth to express themselves and ‘write the change they want to see’.

About BIC Cello 

BIC Cello, the manufacturer of Cello pens, is India's most recognized stationery brand and the leading manufacturer and distributor of writing instruments. The company focuses on developing innovative new products and ink flow systems, delivering significant value to the writing experience of the customers. BIC Cello’s expanded portfolio now includes a range of world-class products including permanent markers, whiteboard markers, color markers, mechanical pencils, roller pens, fountain pens and office and school stationery products. The company sells over five million pens a day and has a strong presence in more than 70 countries around the world. BIC Cello’s robust and growing distribution network ensures that its products are accessible across demographics and geographies.