Newly launched Ipsos InnoQuest Practice to focus on innovation and forecasting
"We know that our clients need to launch bigger innovations faster, and demonstrate a real ROI", says Paru Minocha.
"So we've brought together the innovation and modeling expertise of Ipsos and Synovate to help clients across a wide range of sectors to identify, evaluate and maximize their innovation programs. Ipsos InnoQuest represents a fresh approach to innovation research that addresses the full spectrum of challenges that our clients face, from identifying insights at the fuzzy front end, through mix optimization, to product launch and beyond. Unique to our offer is our ability to provide financial metrics at all stages ' even very early in the process ' and clear direction for maximization of initiative potential."
Ipsos InnoQuest will offer end-to-end solutions across the entire innovation process. Its flagship brands include:
- InnoScreen®, a set of solutions for evaluating and optimizing insights, ideas and concepts.
- Designor®, a validated, flexible model that forecasts the sales potential for consumer packaged goods innovations and provides powerful simulations that enable scenario-planning to help clients reach financial targets.
"Each practice of Ipsos Marketing has its own plans to turn knowledge into our clients' competitive advantage. Ipsos InnoQuest will help our clients not only to avoid investing in ideas or concepts which won't make a true difference in the marketplace, but also to nurture, develop and improve concepts which have the potential to become market leaders, penetrate new populations, and leverage the full potential of new communication and distribution channels" adds Pierre Le Manh, Chairman and CEO of Ipsos Marketing. "Under Lauren Demar's leadership, Ipsos InnoQuest will address client needs in new ways and new models and help drive innovation and future success for their businesses."
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