News Genre ad volumes saw 6% degrowth in Jan-Jun’23: TAM Media

News Genre ad volumes saw 6% degrowth in Jan-Jun’23, whereas Jan-Jun’22 witnessed a minor 5% rise over Jan-Jun’21, as per TAM Media’s half yearly report (January-June 2023) on advertising in News Genre.

‘Services’ was the leading Sector with 15% share of the News Genre Ad Volumes, followed by ‘Food & Beverages; and ‘Building, Industrial & Land Materials/ Equipments’ during Jan-Jun’23 compared to Jan-Jun’22. ‘Personal Accessories’ was the only new entrant in Top 10 list of sectors during Jan-Jun’23. The top 10 sectors together added 80% share of ad volumes during Jan-Jun’23.

‘Retail Outlets - Jewellers’ led the News Genre categories during H1 2023. ‘Cars’ ascended to 2nd position during Jan-Jun’23 compared to Jan-Jun’22. Apart from ‘Cement’ and ‘Building Materials/ Systems’, all the categories in the Top 10 list witnessed positive rank shift during Jan-Jun’23. The Top 10 categories together added 27% share of the ad volumes in Jan-Jun’23.

The Top 10 advertisers together added 22% share of the News Genre Ad Volumes during Jan-Jun’23. Reckitt Benckiser (India) & Hindustan Lever retained their 1st and 2nd positions, respectively, during Jan-Jun’23 compared to Jan-Jun’22. Reckitt Benckiser (India), Patanjali Ayurved, GCMMF and Lalithaa Jewellery Mart observed positive rank shift during Jan-Jun’23.

The Top 10 Brands contributed 8% share of the Television Ad Volumes. ‘Lalithaa Jewellery’ was the leading brand on News Genre during Jan-Jun’23. Three out of the Top 10 brands were from Reckitt Benckiser (India). During Jan-Jun’23, total 6.8K+ brands were present on Television.

Over 175+ Categories registered positive growth during this period. ‘Cars’ category saw the highest increase in Ad secondages with growth of 71%. In terms of growth % among the Top 10 categories, ‘Biscuits’ witnessed the highest growth of 2x during Jan-Jun’23.

During Jan-Jun’23, ‘Hindi News’ was the leading Subgenre for advertising with 19% share of the ad volumes. The Top 5 Channel Subgenres – Hindi News, Bengali News, Hindi Regional News, Telugu News, Tamil News – accounted for 57% share of the ad volumes during Jan-Jun’23.