News Genre sees 7% de-growth in ad volumes in Jul-Sept’23: TAM Media

Television ad volumes in News Genre witnessed growth in both Apr-Jun’23 and Jul-Sept’23 by 7% and 1%, respectively, compared to Jan-Mar’23, as per TAM Media quarterly report on advertising in News Genre in July-September 2023. However, when compared to Jul-Sept’22, News Genre observed 7% de-growth in ad volumes in Jul-Sept’23.

‘Services’ was the leading Sector with 15% share of the News Genre Ad Volumes. ‘Services’ and ‘Food & Beverages’ Sectors retained their 1st and 2nd positions during Jul-Sept’23 compared to Apr-Jun’23. ‘Banking/ Finance/ Investment’ was the only new entrant in the Top 10 list of sectors during Jul-Sept’23 over Apr-Jun’23. The Top 10 sectors together added 80% share of the ad volumes during Jul-Sept’23.

‘Cars' led the News Genre Categories in Jul-Sept’23. During Jul-Sept’23, ‘Cars’ ascended to the 1st position with 5% share of the ad volumes compared to its 3rd position in Apr-Jun’23. ‘Toilet Soaps’, ‘Corporate/ Brand Image’ and ‘Tooth Pastes’ were the new entrants in the Top 10 Categories list during Jul-Sept’23 over Apr-Jun’23. Together, the Top 10 Categories added 27% share of the ad volumes in Jul-Sept’23. ‘Retail Outlets-Jewellers’ descended to the 2nd position in Jul-Sept’23 compared to its 1st position in Apr-Jun’23.

Reckitt Benckiser (India) was the leading Advertiser during Q1, Q2 and Q3 of 2023. Reckitt Benckiser (India) was the leading advertiser in Jul-Sept’23 with 7% share of the ad volumes. Also, Hindustan Unilever, SBS Biotech and Amazon Online India retained their 2nd, 6th and 10th positions, respectively, during Jul-Sept’23 compared to Apr-Jun’23. The Top 10 Advertisers collectively added 24% share of the ad volumes in Jul-Sept’23. During Jul-Sept’23, Life Insurance Corporation of India was the only new entrant in the Top 10 advertisers list compared to Apr-Jun’23.

‘Lalithaa Jewellery’ was the leading brand on News Genre during Jul-Sept’23. The brand retained its 1st position during Jul-Sept’23 compared to Apr-Jun’23. During Jul-Sept’23, 4.5K+ brands were present on Television Advertising for News Genre. Compared to Apr-Jun’23, Dettol Toilet Soaps, Policybazaar.com and LIC-Corporate were new entrants in the Top 10 brand list during Jul-Sept’23. Out of the Top 10 Brands, three of them belonged to Reckitt Benckiser (India) in Jul-Sept’23.

Over 180+ Categories registered positive growth. ‘Mortgage Loans’ category saw the highest increase in Ad secondages, with growth of 55% on Television Advertising for News Genre. In terms of growth % among the Top 10 categories, Cellular Phones-Smart Phones witnessed the highest growth of 5x during Jul-Sept’23.

During Jul-Sept’23, ‘Hindi News’ was the leading Subgenre for advertising on News Genre with 17% share of ad volumes. The Top 5 Channel Subgenres – Hindi News, Bengali News, Telugu News, Hindi Regional News, and Assam News – accounted for 54% share of the ad volumes during Jul-Sept’23.