News sites see spurge in traffic; Indian Youth wants scam updates: ViziSense Report

The year 2010-2011 can very appropriately be termed as "The Year of Scams' for India.From CWG to Adarsh Housing Society, India witnessed scams in almost every majorsector. The common man in India who has seen and heard about numerous such scamswith regularity that leaves the outside world astonished, is mostly unflustered after anysuch news breaks. But the sheer number and magnitude of scams those were unearthedbefore the common man in the past year surprised and generated interest from all in the country.

While television and newspapers haveremained the primary source of informationfor any news, internet has also played itsrole in creating awareness about thesescams and providing readers with moredetails and facts around these.

ViziSense, in its report, analyzed andhighlighted that contrary to commonperception, a substantial chunk of audienceis from the age group of 15-24. The reporthighlights readers from the 15-24 yearsage group constitute 24% of the total sizeof audience that has read scam related news online. But the largest chunk of 40 % isformed by working professionals, the agegroup of 25-35.

Not to surprise an astonishing 77 % ofreaders read about the 2G scam on theinternet which is said to be one of thebiggest scams of recent times. This wasfollowed by the CWG scam read by 16% ofreaders. Adarsh, land scams and LICcorporate loan scam followed the list.

The data was analyzed and collected basisViziSense panel's consumption of newscontent across top news / web portalsincluding, Yahoo, Rediff, Indiatimes, In,Sify and NDTV.