Nick India gets new logo, reveals its growth plans for the next year

Nick India the leading kid's entertainment brand, today announced its aggressive plans to further reinforce its leadership. As a part of a mega 360-degree approach; the channel has announced an array of initiatives around programming, digital, on-ground, marketing and consumer products. This rebranding promises to create surprising and playful entertainment experiences at every kid touch point. To kickstart the process, Nick India along with its global network introduces a new logo that marks a departure from the familiar "splat' in favour of a more uniform look.

The new Nick logo contemporises the brand, making it more relevant to kids. This also signals a new era of Nick to the Gen Y kid across the country. On the programming front, Nick will see new-age local animation and live action shows that are sure to take kid engagement to an all-new level. The channel is all set to introduce iconic acquisitions like Artzooka, Dreamkix and many more, to widen the array of Nick's offerings. That apart, on the digital front kid's will be able to catch brand new exciting games and applications on www.nickindia.com which is sure to the wired generation.

Nina Elavia Jaipuria, Sr. VP and GM, Nick India said, "Over the last 2 years, we've been the fastest growing brand in the kid's entertainment space. With innovative, pioneering initiatives across platforms, we aim to further dominate our leadership and widen the gap with other players in this space." Nina further added, "We are sure that these efforts will help us grow many folds serving the whole family, with kids always at the centre."

Most recently, Nick forayed into the south market with two more languages - Tamil and Telegu. The channel now available in 4 languages (including Hindi and English) is viewed by 32mn households in India. Apart from innovative and interesting shows on the channel, Nick India takes the brand beyond television to wherever kids are with a whole lot of on ground activities like Let's Just Play and The Big Green Help. Nick's Consumer Products encapsulates diverse products and categories of its iconic characters and is present in over 30 categories and has launched more than 500 SKU's. The products have a massive presence across the country in all leading retail outlets and 2010 will showcase a whole new exciting range that will hit shelves.