Nickelodeon partners with Huggies, Kellogg’s for #HappyKidding campaign

This Children’s Day, Nickelodeon, India’s premier kids’ entertainment destination, elevated its ongoing #HappyKidding campaign to celebrate the vibrant imaginations and boundless joy of children across the country. The campaign, powered by partners like Huggies, Kellogg’s, and top schools, encourages kids to explore a world where creativity, wonder, and dreams have no limits.
The #HappyKidding campaign has long been a celebration of the power of imagination, and this year, Nickelodeon introduced exciting new activities aimed at inspiring and engaging young minds. In schools across India, the campaign hosted a fun-filled ‘Story-Telling Session’ where children took turns adding their own twists to an evolving story, creating magical, whimsical tales through collaboration and creativity. This activity highlighted the joy of shared experiences and fostered a sense of community among the participants.
Additionally, the campaign featured the ‘Imagination Wall,’ a canvas for children to bring their most creative thoughts to life through drawings and paintings. From fantastical creatures to heroic adventures, the wall became a colorful manifestation of the children’s unlimited creativity. These initiatives, designed to amplify the spirit of imagination, reinforced Nickelodeon's commitment to nurturing spaces where kids' thoughts and dreams are celebrated.
Anu Sikka, Business Head - Kids TV Network, Viacom18, commented: “Nickelodeon is a space where kids are at the center of everything we do. With #HappyKidding, our goal is to celebrate the pure joy, curiosity, and wonder that children bring to the world. This campaign also offers brands an impactful platform to engage with young audiences and parents. We extend our heartfelt thanks to Huggies, Kellogg’s, and our partner schools for helping bring this vision to life.”
Nickelodeon continued to bring the childlike spirit to life through a 360-degree approach, including a special Children’s Day programming stunt on Nick India TV, a Jio Cinema #HappyKidding Contest inviting kids to digitally showcase their Dream Worlds, and exclusive Nick-branded earphones.
Nickelodeon's beloved characters Chikoo and Bunty also played a starring role in the festivities. From classrooms in Rama Krishna Sr. Secondary School (Delhi) to Lalji Mehrotra Lions School and Vedant International School (Ahmedabad), and JBCN International and Ecole Mondiale World School (Mumbai), the Nicktoons spread cheer, joining the children in celebrating the joys of childhood.
Shweta Vig, Marketing Director at Kimberly Clark (Huggies), shared: “We are thrilled to collaborate with Nickelodeon for the #HappyKidding campaign this Children’s Day. Huggies has always been committed to supporting the well-being and development of children, and this partnership perfectly aligns with our values of nurturing imagination and seeing the world through a lens of care and fun.”
Dr. Mamta Aggarwal, Principal of Rama Krishna Senior Secondary School, said: “At Rama Krishna, we believe every child has limitless potential. Partnering with Nickelodeon for Children’s Day, and having Chikoo and Bunty join us, was an unforgettable experience for our students. This celebration was a reminder that nurturing creativity today shapes a brighter tomorrow.”
Ranjana Mandan, Principal of Lalji Mehrotra Lions School, added: "We are delighted to have been part of this year’s Children’s Day celebration with Nickelodeon. The creative activities ignited our students' imaginations and inspired them to dream big."
Rutvi Vyas, Principal of Vedant International Preschool, shared: “Children’s Day is all about celebrating the curiosity and joy of our young learners. Partnering with Nickelodeon made it even more special, filling our school with laughter and creating lasting memories.”
Davi Sanchez Netto, Principal of JBCN International School, expressed: “This partnership with Nickelodeon added a special sparkle to our Children’s Day celebrations, reinforcing our commitment to joyful, creative learning.”
Jonathan Martin, PYP Coordinator at Ecole Mondiale World School, said: “Ecole Mondiale and Nickelodeon both share a passion for nurturing the creativity in every child. The storytelling activity and the presence of Chikoo and Bunty were a fantastic way to inspire our students to embrace their imagination and the wonder of childhood.”
Through the #HappyKidding campaign, Nickelodeon once again reminded us that a child’s world is one of endless possibilities, filled with joy, imagination, and dreams.