Nielsen to hive off 8 media brands

The US based media organisation Nielsen has reportedly decided to sell off eight of its brands, including The Hollywood Reporter and Billboard, to e5 Global Media.

According to the reports, Nielsen has signed agreement to sell off its eight brands to e5 Global Media - the joint venture between Pluribus Capital Management, a media private equity partnership, and Guggenheim Partners, a financial services firm.

Though the other details of the deal are yet undiclosed but the deal is scheduled to close by Decmeber 31.

Not only The Hollywood Reporter and Billboard, the other brands included in the sale by the company's unit Nielsen Business Media areâ€ Adweek, Brandweek, Mediaweek, The Clio Awards, Backstage and Film Journal International.

There are talks that e5 Global Media will also acquire the Film Expo business, which includes the ShoWest, ShowEast, Cinema Expo International and CineAsia trade shows.