Nielsen to measure audience online!

Nielsen is all set to launch the online audience measurement service in India. The company plans to help media planners and agencies to get access to the same extensive and accurate data that has helped grow ad spends in the largest online markets of the world.

UK Online Measurement Company (UKOM) appointed Nielsen as its official partner to create a currency for planning advertising campaigns on internet in UK recently.

Nielsen is expected to enable advertisers in UK to plan media schedules around a single source of online data, just as they currently do for TV, radio and print media.

Apart from UK, Nielsen has plans to move to the countries like France, Italy, Spain, Brazil, Japan, Switzerland, China and South Africa. And with the acquisition of the South Korea's leading web measurement company, Nielsen has become a global leader in the online measurement across 30 markets.