Nilon's launches campaign for their new regional pickles range

In this heartwarming and humorous film, a South Indian family sits down for dinner. The moment they taste Nilon’s Regional Pickles, the magic unfolds; they start speaking the language associated with the pickle’s origin! The concept is to show how Nilon’s pickles transport you to different parts of India, right from your dining table as they’re authentically crafted to suit the taste palettes of different Indian regions.

This film not only showcases Nilon’s commitment to celebrating India’s diverse flavors but also emphasises the joy of exploring our cultural richness through food. The unique storytelling, coupled with relatable humor and surprise elements, makes this film a perfect fit for media coverage, connecting with audiences across demographics.

Ramesh Gururaj, Sr. Manager, Digital Marketing, Nilon’s commented, “As a brand deeply rooted in India’s culinary heritage, we are thrilled to launch the first ad film of our ‘Kahin Na Jao, Desh Ghoom Aao’ campaign. With our Regional Pickles range, we aim to bring the authentic flavors of India to every household, celebrating the diversity of our nation’s food culture. This campaign highlights the emotional connection people have with their homemade-style pickles, presented through a humorous narrative that resonates with audiences. Our vision is to ensure that every Bharatiya finds a taste of home in our pickles, no matter where they are.”

Siddhesh Parelkar, Creative Director, Django commented, “It’s not every day that one gets to work with clients who are genuinely excited about creative ideas. For us, the people at Nilon’s are truly our partners and that shows in the work we do with them. When we got the brief for their regional pickles’ range, we knew we had the opportunity to create something special. We decided to look beyond just the traditional measures of success. Our goal was to create work that wouldn’t scream for attention but still be memorable. I think it’s safe to say that we have achieved that with this campaign.”