Ninad Pathak joins Cello as Head of Digital Marketing

Ninad Pathak has joined Cello as Head of Digital Marketing. He announced the same through a Linkedin post. Earlier he was the Assistant Vice President - Marketing at IndiaFirst Life and Associate Director - Strategy at Interpublic Group (IPG). He was also the Manager - Marketing strategy and Media Planning at Madison World. He held the position of a Senior Research Analyst - FMCG & Pharmaceuticals at Nielsen. He started his career as a System Engineering intern at Rashtriya Chemicals & Fertilisers Limited. 

He has an experience of around 12 years in NPD, Integrated Media  (ATL, Social, digital), planning & deployment, branding & creative content strategy.