Nippon India Mutual Fund debuts sonic identity: The Sound of Freedom

Nippon Life India Asset Management Limited (NAM India), the asset manager of Nippon India Mutual Fund (NIMF), proudly announces the unveiling of its groundbreaking sonic identity – a powerful soundscape symbolizing Financial Freedom 

NIMF is the first asset management company (AMC) in India to launch its own brand sound. This innovative initiative underscores the company's commitment to innovation and fostering deeper connections with investors.

Inspired by the trust of NIMF’s investors, the brand sound embodies the essence of reliability and establishes a distinct brand identity in the competitive financial landscape. It serves as a testament to the company's gratitude towards its investors.

Crafted by BrandMusiq, India's leading specialist in sonic identities, NIMF's new musical logo (MOGOSCAPE) NIMF's new musical logo link encapsulates the core values, emotions, and persona of the organization.

Kaiyomurz Daver, Chief Marketing Officer, Nippon India Mutual Fund, says, “We are thrilled to introduce our sonic identity. In an industry where trust and reliability are paramount, a well-crafted sonic identity can evoke the right emotions and reinforce reassurance in investors. As the first mutual fund company to launch one, it will solidify our brand recognition in a powerful way. The sound captures our commitment towards investors to help them achieve their financial goals and experience the freedom that comes with financial empowerment.”