Nirmal Lifestyle and Discovery Enterprises sign a "Green' deal

The life we live these days is tough. Everyone is constantly caught up in the struggle to out-do the other. There is a constant battle to achieve a certain social standing in terms of money. Material items have taken over as happiness quotient. Heck, even the highest paid actors and sports persons have their work cut out and aren't any better off, really. You may think Shahrukh Khan lives his life king-size, but he also works his butt off. It isn't a cakewalk, by any measure.

In the throng all that's wrong, the only place you find and seek solace is your home. In fact some research studies have shown that a good, peaceful and beautiful house has an immense effect on an individual's temperament. The more peaceful and comfy the house, better-composed and relaxed you'd feel.

I say, why not have such nice, airy, comfortable and soothing buildings everywhere? Office, clubs, residential complexes, coffee shops ' everything should have a sense of calm about them. Imagine the quality of life everyone would enjoy then!

And it seems Nirmal Lifestyle and Discovery Enterprises International (DEI) have been listening. Nirmal Lifestyle Ltd., India's leading Real Estate Company entered into an exclusive licensing agreement with DEI ' a division of Discovery Communications, the world's number one non-fiction media company. The tie-up between Nirmal Lifestyle and Discovery will manifest itself in the form of well appointed "Green" offices, residential spaces and clubs which will provide Lifestyle, Entertainment & Education inspired from the tenets of the Discovery Channel.

According to this unique arrangement that is exclusive to India, Nirmal Lifestyle Limited will develop Discovery-branded residential apartments, offices spaces and lifestyle clubs that will focus on providing residents a complete and fulfilling life through innovations which will create benchmarks in development, never before seen in the real estate sector.

Explaining the call for the tie-up, Bonard said, "Innovation is a natural way for us; we operate in that space so when Nirmal came to us, it was an obvious choice because we share the same values as they do. We have always championed visionaries who move the world. This is the first time that we have partnered in to such a project which is beyond a commercial opportunity."

It is observed that the automotive sector is developing the fastest when it comes to "Green' technology. With such novel initiatives coming up, looks like infrastructure and real estate isn't too far behind either. A "Green' home, for a better tomorrow ' sounds great!