Nirula's entrusts Lowe Lintas to cook up a storm of an idea

The epicurean circus that opened its first show to foodies at Connaught Circus, New Delhi in 1934, has been running full-house shows for decades now, unfailingly getting grander with every passing phase. By dint of its superior service mantra â€ customer first â€ this pioneer in the family style restaurant business in India, Nirula's India Limited, strives to come closer to its patrons and make the brand more accessible among consumer groups.

And in a bid to sharpen their customer-winning approaches, Nirula's have entrusted Lowe Lintas the charge of creative duties for the iconic brand. Outdoing many big names in the multi-agency pitch, the leading ad agency will manage a number of aspects related to Nirula India's brand communication such as strategic planning, brand launches, etc.

Naveen Gaur, Executive Director, Lowe Lintas, who will head the account, says that the ad agency is excited to partner with Nirula's India. Stating that Lowe Lintas' philosophy of high value ideas has merited the ad agency the challenge to recreate a new brand image for Nirula's, Gaur said, the ad team is geared up to meet the challenges headlong.

A reputed name in the hospitality industry, Nirula's, is synonymous with good times and great food and now seeks to rebuild their imagery and reconnect with their consumer through Lowe Lintas' innovative platforms. "We are very confident that through our association with Lowe Lintas and their expertise we will be able to not only strengthen the Nirula brand image but create a distinctive identity for the brand," said Vinayak Shourie, Vice President Marketing, Nirula's India Limited.

"With the Lintas strength behind us we are sure that this phase is going to turn the brand into an even stronger entity," Shourie added, highlighting the palate-delighter's faith on the new alliance.