Nissan launches campaigns for Teana, X-Trail

Speaking about the X-Trail campaign, Sethuraman says "You have the feeling of power. Hence, we positioned it around theme of urban adventure. We've explored that in the print ad where we see how Marine Drive - one of the most recognizable landmarks in India - is seen through the eyes of someone in the X-Trail," elaborating upon the theme that has a person sitting inside an SUV sees the world outside very differently.