Nivedita Basu resigns as Senior Vice President (Content) of Atrangii

In the world of television, a phrase often rings true: "The show must go on." This adage is especially true for Nivedita Basu, a trailblazing creative force in Indian television, where her passion for storytelling, innovation, and adaptability has fueled her celebrated career.

With a lineup of hit shows to her credit, Basu has long been a powerhouse in the television industry. Following years of association with Ektaa Kapoor and Balaji Telefilms, she transitioned to a significant role as Senior Vice President - Content at Vibhu Agrawal’s Atrangii. However, after nearly three years with the channel, Basu recently announced her decision to step down, currently serving her two-month notice period.

When discussing her choice to leave Atrangii, Basu revealed the careful consideration behind it. “This decision wasn't made overnight. After much thought, I felt it was time to move forward,” she explained. “While Mr. Vibhu gave me full creative freedom, I wanted to explore new opportunities and move forward with different plans. Now, I believe it’s the right time to pursue new opportunities.”

Reflecting on her journey at Atrangii, Basu highlighted the challenges new channels face in a market crowded with established players. "Television is not easy to sustain," she shared. "Private and free-to-air channels have been doing well for years, making it challenging for new channels to break through. To survive, you must offer something substantial, and results don't come quickly for someone transitioning from the web to television. That's why we shifted our focus to running the Atrangii app after launching the channel."

As she prepares for her next chapter, Basu’s departure marks the end of a noteworthy tenure at Atrangii. Her legacy in television storytelling, marked by a dedication to pushing creative boundaries, will undoubtedly guide her future endeavors in the industry.