NMA launches new campaign

The Newspaper Marketing Agency, the body that represents the press sector to the advertising world, is all set to launch a new image makeover campaign.

The campaign created by McCann Erickson and featuring the work of illustrator Noma Bar, will run in the business/media sections of the NMA's member newspapers.

According to NMA, it wanted to use the campaign to highlight research that disproves "the myth that newspaper advertising revenue is in inevitable decline.

The NMA also said newspapers' market share rose from 11.6% to 13.1% in those categories, while in those yet to be researched it had suffered declines.

The NMA's member newspapers include Associated's Daily Mail and Mail on Sunday, Guardian News & Media's Guardian and Observer, Independent News and Media's Independent and Independent on Sunday, News International's Sun, News of the World, Times and Sunday Times, Mirror Group Newspapers' Daily Mirror, Sunday Mirror and The People and Telegraph Media Group's Daily Telegraph and Sunday Telegraph