Now a reality show on health and hygiene

Dettol Surakshit Parivar, a unique infotainment reality show on "Health and Hygiene' has kick started on Imagine. The 13 episode series is based on a unique concept that has been put together by Dettol, the iconic health brand from the stable of Reckitt Benckiser and Imagine, a leading national TV channel.

The objective of the show is to spread awareness on everyday germ protection. The programme will be aired weekly and will talk about various health issues related to personal hygiene and wound care. The series covers 13 different aspects of hygiene in the show like home, travel, work, school, mother, baby, toddlers, seasonal allergies, cuts & wounds etc. Dealing with day to day situations, the show will impart education on health & hygiene with interesting elements like questions from the viewers, family segments and expert advice from Dr. Rajiv Thukral-Senior Consultant, Max healthcare.

Commenting on this initiative, Chander Mohan Sethi, Chairman and Managing Director, Reckitt Benckiser, India said, "Being the industry leaders we believe that it is our responsibility to spread awareness amongst people on health & hygiene. With this endeavour we aim to site examples from everyday life and talk about things that are relevant to families today. Since Dettol was launched in India, in 1933, Dettol has gained the trust of Indians through mass awareness initiatives and best in class products for germ protection. This is in line with the new Campaign of Dettol on spreading awareness on Healthy Habits"

The show has been produced and directed by M5 Entertainment; an upcoming media firm specializing in Advertiser funded programming (AFP's) and Brand placements in films and television shows. The series is hosted by Rakshanda Khan, popular television star.