Now enjoy the choicest hand-picked movies, thrice a day, exclusively on BIG MAGIC

BIG MAGIC, the No. 1 Channel of the Hindi heartland, in its endeavor to provide the best in entertainment to the viewers, now brings three movies each day for its viewers. A few months ago the channel had introduced Bollywood Classic movies for the weekend, which received an overwhelming response. Starting November 28th, BIG MAGIC introduces three movies a day—which include 2 hand-picked movies from the Hindi film library and 1 movie from the extensive action library, which have been dubbed in Hindi. These movies further adds to the holistic entertainment offering from the Channel which currently stands as the favorite of local audiences.

 

Apart from the programming lineup that BIG MAGIC offers to its discerning viewers, movies have become an important genre in the overall programming mix and have proven to be excellent reach builders garnering greater eyeballs. The fact that Bollywood movies and Dubbed action movies work excellently for the Heartland viewers, introducing these daily movies, will only up the entertainment quotient, that the channel brings exclusively for its viewers.

 

The three movie slots on BIG MAGIC starting November 28 ,2011 are Magic Matinee, at 12.00 noon; Movie Magic at 4.00 pm and Dubbed Action Movies at 10.00 pm. These movie slots will showcase popular Bollywood movies from the 80s & 90s & the recent ones apart from some of the ever green gems that is a part of the golden classics. The lineup of movies includes some of the golden classics or gems like Gumnan, a suspense thriller that will literally have the viewers biting in to his nails! The Manoj Kumar-Nanda starrer will be remembered for its R D Burman lilting music that will haunt you for days together & the suspense thriller that the movie is. There’s also the Dev Anand –Waheeda Rehman-Nanda starrer Kala Bazaar. This box office film directed by the late Vijay Anand (younger brother of Dev & Chetan Anand),has the most melodious music by late Sachin Dev Burman, which includes the evergreen Koya Koya Chand…with Dev Anand romancing a rather reticent Waheeda Rehman. The other movie is yet another classic called Love Marriage starring Dev Anand –Mala Sinha with some of most remembered songs like Deere chalk chant gang and mien…among others. With singers Gaeta Dutt, Late Mangeshskar, Kishore Kumar & Mohamad Rafi also contributing to the list of songs this musical romantic film is a sure watch for generations together.

 

The other most enjoyable and entertaining movies coming soon on BIG MAGIC are the ever green Rishi Kapoor-Neetu Singh movie Khel Khel Mein, which became an iconic movie during its time. Among Basu Chaterji’s timeless classics Rajnigandha, tops the list. The Amol Palekar-Vidya Sinha starrer represented the ordinary working class and their loves & times. Then there is the romantic couple Dharmendra --Hema-Malini starrer Dillagi & Pratigya, Dev Anand’s Des Pardes, with Tina Munim, who made her debut with Devsaab and Rishi Kapoor-Jaya Prabha musical Sargam among others. These are just some of the fresh movies coming up for you…there’s lots more to brighten your week days.

 

With shows designed and created to give a high local connect; BIG MAGIC has struck a chord with the audiences since the launch. And as BIG MAGIC brightens its week days adding movies to its programming lineup, the viewers are sure going to have enough entertainment to keep them happy & cheerful in spite of their daily chores.

 

Speaking about the new Hindi movie slot, BIG MAGIC Spokesperson, said in a statement, “Our existing weekend movie slot with blockbuster Hollywood dubbed films and Hindi Classics have met with good success and we take this forward with movies throughout the week, on a daily basis, from Monday to Sunday! From the vast Bollywood library of Hindi movies BIG MAGIC has selected some of the finest films across decades which we are confident will resonate well with viewers and also garner advertiser’s attention.”