Now watch UTV World Movies on your BlackBerry

Now apart from the BB messenger, enjoy easy access to a plethora of varied content on world cinema by "just a ping' on your UTV World Movies BB Messenger! Share your passion, update your self with all on ground activities, events, on air properties, and receive regular trivias and lots more.

Given the fragmented audience of World Cinema, UTV World Movies brings content to its audience rather than expecting them to come to UTV World Movies to consume content. Through this initiative World Movies hopes to become an integral part of the day to day lives of our audiences by being a friend over the phone.

On this unique initiative, Kunal Mukherjee, AVP Marketing, UTV World Movies, comments "The future lies in engagement and we at UTV World Movies have taken yet another step to get closer to our audience. We believe that this initiative is first of its kinds in India for any brand in India. Our aim is to create an interactive forum which enables us to undertake a two way communication with our audiences."