NS Publicity strengthens its inventory in Delhi

NS Publicity, Jaipur based OOH Media Company has won the display rights on 106 public utilities in the super-premium New Delhi Municipal Corporation (NDMC) zone beginning April 1, 2010 through an exclusive deal signed with Hythro Engineers which had won the rights to these properties from the civic body on BOT basis in two separate instances.

These public utilities fall in prime locations such as Connaught Place (Rajiv Chowk), India Gate, Khan Market, Jor Bagh, Pandara Road etc. For NS Publicity, this deal is another big step toward taking a leadership position in the Delhi OOH market. The company had earlier won the ad rights on DMRC civil structures on the Mayur Vihar-Dwarka route.

Speaking on the win, K D Maheshwari, CEO, NS Publicity, told allaboutoutdoor, "We are very happy to have entered into this landmark arrangement with Hythro. This fits perfectly into our expansion plans and our plans of creating a strong foothold in the bustling OOH market in the national capital region. This is a long-term contract and most of these properties offer premium value. This win is in sync with our organizational goal of developing long-term, high-value media assets."

"With this acquisition, we will be able to offer our clients long-term, sustainable visibility on authorized display properties within the premium areas under NDMC jurisdiction," added Maheshwari.