Nu Republic teams up with power couple Farhan Akhtar & Shibani Akhtar

Popular Indian lifestyle tech brand Nu Republic has announced a new collaboration with celebrity couple Farhan Akhtar and Shibani Akhtar. This exciting partnership aims to shake up the wearables tech industry by offering products that are not only technologically advanced but also stylish and trendy.

Nu Republic, known for its commitment to innovation and design, is on a mission to transform the wearables tech scene. They believe that these devices should not just be functional but should also be a form of self-expression, seamlessly integrating with fashion.

Ujjwal Sarin, Founder of Nu Republic, shared his enthusiasm about the collaboration, saying: “Farhan and Shibani embody the ethos of Nu Republic through their multifaceted accomplishments. I’m excited that Nu Republic is raising the bar with our collaboration. We're not just dropping cool wear tech products; we're establishing the #nucodeofcool."

A Perfect Synergy

At the campaign launch, Farhan Akhtar remarked: “I’m excited to partner with Nu Republic on its mission to firmly plant its flag at the intersection of music, style, and technology. These wear-tech products are born to be stylish, and Nu Republic’s refreshing approach to this industry is inspiring. Look forward as we establish the #nucodeofcool!"

Innovation and Style

Shibani Akhtar, expressing her pride in the collaboration, added, “As the face of Nu Republic, I am immensely proud to be a part of a brand that's disrupting the fashion wear-tech landscape. Nu Republic's wear-tech products are bold, dominant, and awe-inspiring, embodying a trailblazing spirit that empowers self-expression.”

Shared Values and Vision

The collaboration is built on shared values of creativity, quality, and forward-thinking. Farhan and Shibani have always championed projects that push the envelope and bring fresh perspectives. With Nu Republic, they aim to inspire and empower individuals to embrace the future of fashion and technology.

Leading the Way

Nu Republic continues to lead with cutting-edge designs tailored for Gen Z consumers. From its award-winning Transform X® earbuds to the recently launched Cyberstud® Spin—India’s first earbuds in the form of a fidget spinner—Nu Republic consistently creates head-turning products for its fans.

Behind the Scenes

Farhan and Shibani’s decision to join hands with Nu Republic was rooted in a shared passion for music, fashion, and disruption. They were impressed by Nu Republic's vision of making high tech affordable and high style attainable.

Looking Ahead

As Farhan and Shibani Akhtar dazzle the screen in the latest TVC with their undeniable charm, their final callout in the video—"You Have to Have to Have them"—infuses the scene with dynamic energy, illuminating the irresistible appeal of Nu Republic's cool wear-tech products.
This partnership promises to bring exciting new developments in the wear-tech industry. Farhan and Shibani Akhtar, alongside Nu Republic, are poised to introduce a range of products that will redefine how technology integrates into daily life. Stay tuned for more updates on this groundbreaking collaboration.