NueGo Electric Sleeper Bus teams up with The Great Khali !

NueGo, India’s largest electric intercity bus brand by GreenCell Mobility, teams up with The Great Khali and The Great Khali Dhaba to bring you ultra-comfortable journeys and extra-delicious travel experiences! NueGo has launched its latest campaign, “Bada Swaad, Bada Sukoon”, featuring wrestling legend and world heavyweight champion, The Great Khali and his The Great Khali Dhaba. The campaign aims to create excitement around the newly introduced NueGo Sleeper Buses, India’s first all-electric sleeper bus service, setting a new benchmark in sustainable, premium travel.

The campaign film playfully reinforces the safe, comfortable and ergonomic features of NueGo’s sleeper buses. Known for his towering stature, Khali finds himself at ease in the spacious berths, premium interiors, and extra legroom, highlighting how the bus has been designed for comfort for all its guests.

Speaking on the collaboration, Devndra Chawla, CEO & MD, GreenCell Mobility, said, “NueGo is thrilled to team up with The Great Khali and The Great Khali Dhaba to make travel comfortable and delicious with our newly launched electric sleeper buses! With his towering presence and larger-than-life personality, The Great Khali perfectly represents the unmatched comfort of our sleeper buses. This partnership highlights our commitment to delivering not just a sustainable way to travel, but also a premium and enjoyable experience for all our guests”

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The Great Khali Dhaba is located on GT road highway in Haryana’s Karnal and the menu mainly focuses on Punjabi cuisine. From ‘king-size Khali parantha’ to ‘Maharaja dosa’, ‘Punjabi dal makhni’ to ‘dry fruits milk’, the menu is a reflection of Khali’s larger than life persona. The eatery is coupled with a sports academy, making it the first dhaba-cum-sports academy in the whole Punjab and Haryana region.

NueGo sleeper buses are designed with larger, ergonomic berths with back-rest and sufficient overhead space, soft-touch interiors, ambient LED lighting, ensuring comfort throughout the journey. Individual conveniences such as USB charging ports, night reading lamps, berth pocket and modern sanitation facilities provide added luxury.

The buses are equipped with state-of-the-art features that set them apart in the industry. An aerodynamically designed FRP front fascia, first monocoque chassis designed in India for enhanced handling and stability, and weight-optimized GI tubular construction to improve efficiency and mileage. Safety remains a priority, with features such as ABS brakes with ESC, full air suspension with ECAS, and a rollover-engineered structure to protect passengers.

NueGo has been a frontrunner in championing Women’s Safety in India’s intercity electric bus service sector. It is the first brand to launch a dedicated 24x7 helpline number for women travelers, introduce Pink Seat feature while ticket booking, providing clean and hygienic mid-points and buses equipped with advanced cutting-edge security measures such as CCTV surveillance, GPS live tracking, driver breath analyzer test, Speed lock at 80 km/hr and more.