Nutralite launches AI-powered cooking platform 'Nutralite Chef'

Zydus Wellness’ Nutralite has launched Nutralite Chef, a cutting-edge foodtech platform designed to address the common dilemma of "Aaj Khane Mein Kya Banaye?" (What should I cook today?). Nutralite Chef combines the power of artificial intelligence (AI) and machine learning (ML) to simplify meal planning, support healthy eating, and help users make the most of what’s available in their kitchens.

In today's fast-paced world, when people open their fridges after a long day, they often face the frustration of seeing a jumble of ingredients but no inspiration for a meal. According to Google, nearly 1.4 billion recipe searches are made annually, with popular queries like "easy recipes" and "healthy recipes" trending. Nutralite Chef aims to remove the guesswork by offering personalized recipe suggestions that cater to specific dietary needs, preferences, and available ingredients.

Accessible via WhatsApp and web, Nutralite Chef incorporates state-of-the-art technologies like GPT-4xo, Retrieval-Augmented Generation (RAG), Perplexity, and Stable Diffusion. These technologies allow users to interact with the platform through voice commands or image-based search. Nutralite Chef delivers tailored, step-by-step real-time cooking guidance, making it easier for users to experiment with ingredients they have at home. The platform supports multiple languages, and includes a photo search feature to help users find recipes based on images of the ingredients they have, enhancing the convenience and accessibility of cooking.

Tarun Arora, CEO of Zydus Wellness, said: "Technology is transforming every facet of our lives, and the health and wellness industry is no exception. At Zydus Wellness, we are proud to lead the way in driving innovation by merging the latest technologies with food science. Nutralite Chef is an example of how we are making nutritious living not only achievable but enjoyable. By combining cutting-edge AI with our commitment to wellness, we are reshaping how technology can improve our lives and inspire healthier, more fulfilling lifestyles."

In addition to its personalized recipe recommendations, Nutralite Chef also assists with meal planning by suggesting meals that meet users' specific calorie requirements, serving sizes, or dietary restrictions.

Celebrity Chef and Nutralite brand ambassador Sanjeev Kapoor commented: “Cooking is an art, and with Nutralite Chef, every home cook can experiment and create extraordinary dishes from the simplest ingredients. I’m thrilled to see Nutralite embrace technology in such a meaningful way, ensuring that cooking remains a fun and fulfilling experience for all.”

By leveraging AI to inspire creativity in the kitchen, Nutralite Chef is not just transforming meal planning—it's making healthy cooking easier, more enjoyable, and accessible to all.